The question that precedes every other.
What kind of organisation are we?
Most organisations fail to execute their strategy. Not because of poor planning or weak leadership, but because they have never answered the question that precedes every other: what kind of organisation are we?

Integrating the work of systems scientists Donella Meadows and Otto Scharmer, research from Oxford University’s Said Business School and grounded in the Strategic Execution Alignment Model, this eBook presents our simple yet profound rationale for why organisations succeed or fail.
Whether you are a founder navigating rapid growth, a CEO leading a strategic pivot, or a leadership team carrying a persistent sense that good work keeps running into invisible resistance, this eBook was written for you.
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