How We Help
Opportunity for misalignment is greater than ever
Alignment is the critical differentiator between good companies and great ones.
While misaligned organisations struggle with confusion, indecision and stagnation, aligned organisations channel their energy toward breakthrough performance.
The companies that thrive in today’s BANI world aren’t the ones with the best technology, the brightest talent or the most funding. They are the ones where everything and everyone is aligned and pulling effectively together in the same direction.
We facilitate powerful conversations to increase cohesion and clarity, simplify complexity and bring about holistic alignment in weeks, that organically takes years.
By helping business leaders address systemic misalignment issues over short-term fixes, we establish Alignment Through Identity; bringing a clear foundation and a strategic approach that simplifies prioritisation and decision-making.
Teams quickly become more engaged and competent and there’s an increased level of capability and a reduced dependency in all directions, making a measured transformational difference.
Want to get started? Complete our Alignment Diagnostic Tool to discover your organisation type.
How We Operate
Everything we do is trusted, tested, and transformative
Working as a partner to the leadership team, we employ a holistic, three-phase approach to systemic change, focusing on clarity, cohesion, and capability.
Cohesive leadership
Develop self-awareness, situational awareness, and psychological safety needed to build cohesive teams.
Organisational clarity
Establish clear foundations and a strategic approach to simplify decision-making.
Execution architecture
Align your business architecture (people, processes, practices) to streamline execution.
We enable open conversations and get to the root of issues quickly and efficiently. As former leaders, we use the best frameworks that we know work in practice from our own experience – we bring you the best tools, ideas and insights available. And to top it all, we bring our experience and intuition and apply it to help you to accelerate impact and progress.
We focus on building a healthy and aligned organisation, from top to bottom, where everyone is engaged and clear about the value the organisation offers and how they contribute to delivering that value.
Why Us
We don’t just fix your symptoms – we get to the heart of your misalignment
We have a unique focus on alignment through identity. Our holistic approach attracts courageous and self-aware leaders looking for comprehensive transformation.
Our approach is visionary, practical and empowering. We enable dialogue and elicit conversations that quickly bring about greater clarity and cohesion.
We stay abreast of new thinking, models, frameworks and concepts that are relevant to strategy, organisational health, culture, leadership, and execution. Our ability to translate them into easily digestible forms and introduce them situationally provides a generative, value-added learning experience for our clients.
We have ascended from hands-on roles to executive leadership roles in highly reputable companies. This extensive grounding gives us empathy, credibility and a comprehensive business knowledge.
We aspire to make all our services friendly, simple, and profound.
About Us
Majid Islam
B.Eng. (Hons), DipNEBOSH
Co-Founder
I’m a former biotech executive with two decades of experience leading teams and scaling facilities.
As Co-Founder of Alignment Cubed, I help leaders simplify complexity by aligning their organisations around identity. My strength lies in thoughtful, intuitive counsel – I sense misalignment early and use systems thinking and real-world experience to bring clarity where others feel stuck.
I’ve built high-performing teams at Genzyme, Sekisui, Horizon Discovery, bit.bio, and DefiniGEN – and now I’m on a mission to make transformational alignment practical for organisations and the people who power them.
Jonathan Pearce
MSc, BA (Hons), PGCERT
Co-Founder
I’m a seasoned operations leader with over 25 years of experience in the life sciences, helping global teams build cultures of clarity, cohesion, and high performance.
As Co-Founder of Alignment Cubed, I help leadership teams bring clarity and cohesion to complex transitions by aligning people and culture to identity. My strength lies in empathic, grounded insight – I create space for honest dialogue and translate reflection into action that sticks.
I’ve held senior roles at Sigma-Aldrich (Merck KGaA), Cambridge University Press and Revvity, leading teams across Europe, Asia, and the US – and I’m committed to building organisations where people can truly thrive.
“Both Jonathan and Majid are experienced, credible and sincere, and able to work with multiple personal styles. Their approach to strategic ‘expression’ is sound and collaborative. I also found the facilitated World Café technique useful to generate broader thinking and ownership across all levels of the company.”
Jesse Shearin
COO, MIP Discovery
“I don’t usually have time for ‘consultants’ – but I really like you guys. So, what does that tell you? We are now further on than we would ever have been without you. Can you come and fix it all for us? I wouldn’t hesitate in recommending you.”
COO
biotech company
“…providing deep insights into business models, company culture and general leadership in the context of real time problems we were facing… identified critical gaps and worked hard to strategically align leadership and staff on the big picture questions. This gave us the focus and empowerment we needed to deal with higher level decision-making and prioritisation.”
Ben Softley
Manager Preclinical Services, Revvity
“Jonathan and Majid were extremely helpful in facilitating contributions from the whole team, in a safe environment, and through a dynamic and different process. This has really helped shape the mindset of the team and developed a strong sense of ownership amongst team members, fostering an assurance that they are integral to the success of our company during this crucial phase of its development.”
Guy Leaver
Interim CEO, MIP Discovery
“In terms of value, I’d be happy to pay you three times as much as you charged. I wish we’d had brought you in two years earlier before I recruited the team.”
CEO
“…a rare combination of experience, knowledge, and open-mindedness with a deep understanding of the business, its clients’ needs, market risks, and how to provide the best advice and strategy for the company’s success.”
Silvia Russo Krauss
Materials Manager, bit.bio
“You came at the right time, and your process held our team together. We are more aligned than we’ve ever been.”
CEO
biotech company
“…an exceptional quality of active listening (and) insightful feedback… a good example of transformational leadership and I felt amazed at the ability to direct a room and get people on board – even people who were initially on a completely different page.”
Shahed Salahuddin
Operational Excellence Specialist, Horizon Discovery
“This dynamic process delivered a genuine outcome for us which continues to be relevant to everyone in the company every day and is not just reserved for senior managers or owners.”
Brian Burke
CCO, MIP Discovery
“…visionary yet practical leadership… authentic and humble approach created an environment where we felt we could be more open about the challenges we faced on the ground… focus on empowering employees resulted in a team that was more engaged, more committed, and more productive.”
Aqila March
Cell Culture Manager, DefiniGEN
“Thank you so much for all your contributions during our collaboration – you’ve both added significant insights and thought-provoking perspectives to the Leadership and the wider team which people are still talking about!”
Site Lead
drug discovery company
“Working with Alignment Cubed was genuinely transformative. As someone who’s always full of ideas, I’d never really thought about how our organisational identity should filter those ideas. Now we use our Visionary Ecosystem identity as a lens for strategic decisions – it’s been a game-changer for me”.
Sam Goodall
CEO, Cambridge Cleantech
“Before, we had strong individual perspectives but struggled to align them into coherent action. Now we have this insight and awareness, the frameworks help us make faster, more confident decisions as a team.”
Sylvie Russell
COO, Cambridge Cleantech
“It was great having you stimulate the lunchtime discussion and facilitate the game around alignment and identity, to explore what that means to an individual, an organisation, or an ecosystem. It really added to the One Nucleus team strategy day and the discussions on how we can best support our members. We look forward to working more with you.”
Tony Jones
CEO, One Nucleus
We are incredibly fortunate to be benefiting from Alignment Cubed expertise and insights, and encouragement.
